Search Performance
The Search Performance tab shows data from Google Search Console, helping you understand how your website appears in Google search results.
Key Metrics
At the top of the dashboard, you'll see four important numbers:
Total Clicks
The number of times someone clicked on your website in Google search results. This is actual traffic coming from Google searches.
Impressions
The number of times your website appeared in Google search results, whether or not someone clicked. High impressions with low clicks may indicate your titles or descriptions need improvement.
Average CTR (Click-Through Rate)
The percentage of impressions that resulted in clicks. Calculated as: Clicks / Impressions x 100. A higher CTR means your search listings are compelling to users.
Average Position
Your average ranking position in Google search results. Position 1 is the top result. Lower numbers are better:
1-3: Top of page 1 (excellent)
4-10: Page 1 (good)
11-20: Page 2 (needs improvement)
20+: Deep in results (poor visibility)
Clicks Over Time Chart
This chart shows your daily clicks from Google Search over the selected period. Use it to spot trends and the impact of any SEO changes you've made.
The chart header shows:
Total - Sum of all clicks in the period
Daily Avg - Average clicks per day
Search Breakdown
Top Queries
See which search terms (keywords) bring visitors to your website. This helps you understand:
What people are searching for when they find you
Which keywords you rank well for
Opportunities to create content around popular searches
Top Pages
See which of your pages appear most often in Google search results. This shows:
Your best-performing content for SEO
Pages that might need optimization
Which pages drive the most search traffic
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